If we look from SEO side, then anyone about to launch to a new website can learn about a few aspects. Nowadays, it has been noted that the new websites take around ten months rather than three months to make their mark or in other words, to appear on the first page of the search engine Google after such duration has passed.
Some business owners would surely be surprised seeing that a lot of time it takes to become visible on the search results in Google. But not a single formula is being used by Google in terms of ranking the websites. And that neither any SEO expert can tell how long the particular website waits to reach the first page or pages. Some experts say that Google checks nearly 255 factors in terms of ranking algorithm and that many of them are related with the time frame or the time it takes to get ranked on the first page. Factors affecting the ranking of a new website In order to become a professional SEO expert, you may know those factors that affect the ranking and are mentioned below.
- Age of the Website:
A website that is reliable and old has a greater chance of appearing higher in the Google search results instead of a new website, provided that other factors remain same for both of them. Still, this does not mean that a new website cannot attain a high ranking, but that it simply will take more time. It is a fact that a domain is regarded new when it has remained active for nearly six months. It is only after six months that a new website seriously gets real web traffic through the search engines.
A penalty is one of the factors that work against the implementer as he works towards the promotion of his website to get ranked in Google. A penalty by Google may be either for an algorithmic penalty or a manual penalty. There are two ways for determining whether the domain is penalized or not. They are as follows; a. Through Google webmaster tools, the implementer can click on the website to reach the dashboard. Here, he chooses the “Manual Actions’ from the Search Traffic Menu category. If ‘No manual webspam actions found’ message is seen; then, this means that the website is safe from any of the manual penalties. b. An implementer can check for algorithmic penalties also. In this regard, he can log-on into Google Analytics or any related tool. He can go over the Traffic Sources Report, click on Google as the traffic source. After this, he can set the date range from the beginning of the given year. He can watch out for any big changes in the web traffic and then, compare them with those dates on which they occurred in the Google algorithm change history. For example, a link is seen between the dates on which the web traffic was lost to the date on which the Google made some changes.
- Competition of keywords which are used for ranking in Google:
The most popular keywords have a strong competition associated with them. An implementer can be quite selective about them which he thinks would be used for ranking effectively. The popular keywords only work for trusted and old websites, so the implementer can work on low popular keywords until a higher ranking is achieved. The minute the website appears on the first page, popular keywords can be used within the content of website. For a new company in Sydney CBD selling cakes, SEO Sydney experts can try ‘Sydney CBD cakes’ at first because ‘Sydney cakes’ is very competitive according to SEO Company Sydney team. The high ranking only results when low competition keywords are used as they drive web traffic from other different websites. Moreover, such keywords enable the website to appear strong and rank faster.
- Type of content:
All SEO Experts say that the type of content (article, image and others) is a factor that affects the first page ranking. This factor deeply affects the time it takes to get rank on the first page of Google. Starting with selection of the Title, having a SEO oriented title is the beginning of content writing. The wrong title is a factor against achieving a high ranking at Google in the short term. On the other side, a strong website with a strong profile can possibly rank high quickly. So if the implementer has this sort of scenario and he can try to be much selective in choosing the title to get desired results.
- Content Length:
When it comes to SEO Services, then many popular and established companies pay attention to uniqueness and length of the content. A non-original content does not place the website on high ranking on Google or other search engines. This holds true for the individual posts and the website on which they get published on. Similarly, recent studies have shown that lengthy articles may attain the first page ranking on Google much quicker than the shorter articles especially if these articles are in-depth contents about good topics.
- Off-Page SEO:
Not only on-page SEO, but off-page SEO is of high affect for the ranking of a new website. The SEO Campaign can be carefully designed so that the time taken by the new pages and even posts is less to be ranked high on Google.